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Diving Equipment & Marketing Association (DEMA) Show 2016, Las Vegas, Nevada

Diving Equipment & Marketing Association (DEMA) Show 2016, Las Vegas, Nevada

November 29, 20165960Views89Comments

Every year, the Diving Equipment and Marketing Association, referred to as DEMA, has their annual expo. This is an industry-only event, meaning it’s not open to consumers, and is the final big show off of new dive equipment and education before the end of the year.

The expo alternates locations each year, with 2016 being held in Las Vegas, Nevada. In 2017, the show will return to Orlando, Florida.

Since dive gear is more fun to look at than to describe, below are pictures of some of the new products coming out with descriptions below.

This is the typical entry into the show floor. For the first time, there were mandatory bag checks on the way in. It's a changing world we live in!
This is the typical entry into the show floor. For the first time, there were mandatory bag checks on the way in. It’s a changing world we live in!
Hearing that Wyland was working on a new piece of work, I found the uncrowded art area and was able to observe the master at work.
Hearing that Wyland was working on a new piece of work, I found the uncrowded art area and was able to observe the master at work.
Scuba Radio is always on hand to provide entertainment and hand out prizes before the show floor opens.
Scuba Radio is always on hand to provide entertainment and hand out prizes before the show floor opens.
Every year there are new housings for the latest models of iPhones. The LensO™ by ValsTech had a design that features mechanical "fingers" that allows for access to all functions without requiring any special apps. Also built in are two color correcting filters, with plans for additional lenses in the works.
Every year there are new housings for the latest models of iPhones. The LensO™ by ValsTech had a design that features mechanical “fingers” that allows for access to all functions without requiring any special apps. Also built in are two color correcting filters, with plans for additional lenses in the works.
Based on the popularity of their Handheld LX20 primary light, but knowing that some divers still prefer a canister in certain applications, Dive Rite's new HP50 is a hybrid light that does both.
Based on the popularity of their Handheld LX20 primary light, but knowing that some divers still prefer a canister in certain applications, Dive Rite’s new HP50 is a hybrid light that does both.
Recognizing the need for a tech-quality non-swivel first stage, Dive Rite created the FT1 first stage.
Recognizing the need for a tech-quality non-swivel first stage, Dive Rite created the FT1 first stage.
Since some people dive for the pretty colors, Dive Rite (and others to be shown later) have expanded their products to include additional colors.
Since some people dive for the pretty colors, Dive Rite (and others to be shown later) have expanded their products to include additional colors.
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In one of those “why didn’t I think of that” moments, I spotted this great ski-bag-lookalike spearfishing travel bag from Sportube. Lightweight, durable, and plenty of storage make this one handy bag.
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Sherwood takes a major jump with their upcoming Sage dive computer. Featuring Bluetooth connectivity to download dive profiles and update computer settings, the Sage allows for 3 different nitrox mixes with independent PO2s. Along with a user-changeable battery and easy-to-read OLED display, this is a computer to keep an eye on when it comes out.
Newcomer Indigo Industries presents a several new, modular fin designs. Adjust the foot pocket and strap, rigidity of the blade, and the blade itself. Blade options include traditional blade and split models, as well as an unique hybrid model that lets divers switch between blade and split during a dive.
Newcomer Indigo Industries presents a several new, modular fin designs. Adjust the foot pocket and strap, rigidity of the blade, and the blade itself. Blade options include traditional blade and split models, as well as an unique hybrid model that lets divers switch between blade and split during a dive.
The Indigo Industries line of diver propulsion vehicles (DPVs) is designed for recreational divers to strap to your tank, providing a speed similar to normal swimming. With their user-friendly forward and reverse controls, combined with a small package, these may become popular quickly.
The Indigo Industries line of diver propulsion vehicles (DPVs) is designed for recreational divers to strap to your tank, providing a speed similar to normal swimming. With their user-friendly forward and reverse controls, combined with a small package, these may become popular quickly.
SCUBAPRO shows off their new Nova 2100SF (Spot/Flood) primary light. The complete set includes two sizes of Goodman handles, pistol grip handle, GoPro adaptor, rechargeable battery, charger, and spare parts, all inside its own carry case. Being able to switch between spot and flood makes this great for both signaling and video.
SCUBAPRO shows off their new Nova 2100SF (Spot/Flood) primary light. The complete set includes two sizes of Goodman handles, pistol grip handle, GoPro adaptor, rechargeable battery, charger, and spare parts, all inside its own carry case. Being able to switch between spot and flood makes this great for both signaling and video.
With their new Hydros Pro BCD, SCUBAPRO has built an entire world of color combinations.
With their new Hydros Pro BCD, SCUBAPRO has built an entire world of color combinations.
The new Everflex back-zip steamer for women is more than just a pretty design. It also includes incredible stretch and flexibility, plus it’s constructed using a 100% green solvent-free water-based glue process.
The new Everflex back-zip steamer for women is more than just a pretty design. It also includes incredible stretch and flexibility, plus it’s constructed using a 100% green solvent-free water-based glue process.
For those of you who wished you could attach your Spare Air to your snorkel.
For those of you who wished you could attach your Spare Air to your snorkel.
Or more directly integrate your snorkel and regulator.
Or more directly integrate your snorkel and regulator.
Waterproof shows off their excellent drysuits in a wide variety of colors.
Waterproof shows off their excellent drysuits in a wide variety of colors.
Solar powered, Bluetooth, plus up to four different gas mixes up to 100% O2 make this a great computer for recreational divers and backup for tech divers.
Solar powered, Bluetooth, plus up to four different gas mixes up to 100% O2 make this a great computer for recreational divers and backup for tech divers.
Coming soon from Cressi, this regulator will deliver high performance at an entry-level price.
Coming soon from Cressi, this regulator will deliver high performance at an entry-level price.
With color and product updates across their range of snorkel combination kits, Cressi is doing their part to make our waterways more accessible to everyone.
With color and product updates across their range of snorkel combination kits, Cressi is doing their part to make our waterways more accessible to everyone.
The Agua fin is colorful, lightweight, yet still very responsive in the water and comfortable to wear.
The Agua fin is colorful, lightweight, yet still very responsive in the water and comfortable to wear.
The Drake Titanium includes a wide variety of features geared towards freedivers and spearfishers.
The Drake Titanium includes a wide variety of features geared towards freedivers and spearfishers.
Cressi updated several features of their spearguns, including the trigger and reel, improving on an already great design.
Cressi updated several features of their spearguns, including the trigger and reel, improving on an already great design.
The Cressi Freedom wetsuit is great for both swimming and freediving due to its streamlined design and material.
The Cressi Freedom wetsuit is great for both swimming and freediving due to its streamlined design and material.
The Cressi Start BCD is popular amongst rental fleets due to its ease of use, durability, and comfort in the water.
The Cressi Start BCD is popular amongst rental fleets due to its ease of use, durability, and comfort in the water.
The upcoming Cressi Ace BCD is designed to blend between streamlined and feature-rich comfort.
The upcoming Cressi Ace BCD is designed to blend between streamlined and feature-rich comfort.
The Cressi Patrol BCD is great for those looking for a comfortable, minimalist BCD.
The Cressi Patrol BCD is great for those looking for a comfortable, minimalist BCD.
We wear sunglasses on dive boats, and use filters for our cameras, now you can do both for your eyes with the Switch mask from XS Scuba.
We wear sunglasses on dive boats, and use filters for our cameras, now you can do both for your eyes with the Switch mask from XS Scuba.

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Light and Motion always shows off the latest advancements across their range of lights. Updates include: a bump in lumens for their Video Pro (from 8000 to 9600), plus a new head that will turn it into a topside light; their Sola Video has been bumped from 3000 lumens to 3800 and have developed a new dome port for a wider light angle; and the Gobe line now has a red focus head option for underwater photography.

The new Sealife DC2000 camera features an improved image sensor and RAW capabilities, bringing this compact camera close to some DSLRs with a much smaller size and cost.
The new Sealife DC2000 camera features an improved image sensor and RAW capabilities, bringing this compact camera close to some DSLRs with a much smaller size and cost.
Ocean Technology Systems (OTS) introduces their new Spectrum modular full face mask that allows you to use your existing regulator second stage, keeping costs very low.
Ocean Technology Systems (OTS) introduces their new Spectrum modular full face mask that allows you to use your existing regulator second stage, keeping costs very low.

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Huish (Atomic, Bare, Liquivision pictured) show off new and upcoming products, including Atomic’s first BCD and a new computer design from Liquivision.

Since divers and jellyfish seem to go together eventually, Beach Pharmacy developed their complete-but-compact Jellyfish Emergency Kit to treat any stings you may encounter.
Since divers and jellyfish seem to go together eventually, Beach Pharmacy developed their complete-but-compact Jellyfish Emergency Kit to treat any stings you may encounter.

Along with all of these great new products, there was a massive increase in the use of virtual reality. We’ll be sure to cover those advancements as they evolve, but soon you may be able to take a dive from your couch in between actual dive trips!

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